MadonnaPop singer Madonna has made history by officially endorsing the secondary ticket market, she’s agreed a deal with a separate promoter from Live Nation to sell VIP packages and premium seats for her upcoming Hard Candy world tour. The singer recently signed a $100 million contract with Los Angeles California company Live Nation, which will see the firm continue to handle her tours and eventually take over her album distribution as well. The move was a first for the music industry, and now Madonna has followed that up by agreeing a deal with ticket reseller Viagogo, according to Gigwise.com. The company will, on her behalf, control the sale of ticket packages for the European leg of her Sticky & Sweet tour - the first time an artist has explored such a partnership. Ticket packages, which often including travel, accommodation and/or VIP seats, are more commonly issued through outside companies with no connection to the artist or band in question.
