Help Jessica Alba save Oklahoma's shark population!
Now the vandalism was in a good cause, which takes some of the edge off of it. Jessica was trying to raise awareness of the great white shark. The posters are unclear however, so it's likely that passer byes will assume that it's a poster for some metal band.
Raising consciousness has to start somewhere - how about with a criminal frenzy?
She also unwittingly raised awareness for the United Way. In her criminal frenzy, Alba pasted over one of their billboards. Though the boards are donated, UW will have to pay for it out of their own pocket. We know this because some one from the media has contacted them for their take on the Alba situation. Alba's PR savvy handlers have probably already made good for the billboard, plus something for their trouble. That means that the trickle of donations can be focus to where they'll do the most good - covering dubious administrative costs.
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